Ian Patrick Gentles

JINGLES • COPY • CONCEPTS • ILLUSTRATIONS

Dunkin’ Cups

These 5 cup concepts are for the spec campaign “Dunkin’ Day.”
Status and Tweets

Twitter

Mars rover spots what appears to be giant donut on landscape. http://flickr.com/qwe

#dunkindonuts

Future astronauts may replace Tang with donuts for food. http://dunkindonuts.com #dunkindonuts

Martians must have worshipped giant ancient donut on Mars #dunkindonuts http://flickr.com/dunkin

If laid flat how many donuts would it take to reach the height of Empire State Bldg? http://windunkin.com

Mr Dunkin trucks soon to compete with Mr. Softee. http://flickr.com/1234

If laid side by side how many donuts would it take to circle the world? http://windunkin.com/1

New Dunkin Donuts opens in Springfield. Homer says “Doh nuts” #Simpsons http://flickr.com/homer

Facebook Status:

1. Dunkin’ Donut and munchkin “friend” each other on Facebook. (Photo of donut and munchkin. #breakfast

2. Donut says “Munchkin completes me.” #love

3. Donut says “Munchkin fills that hole in my heart” #valentine #love
Dunkin’ Donuts Packaging

We know what you’re thinking; “Donuts for breakfast?!!!!”
Well, this is what we’re thinking; “Cereal for breakfast?!!!!”
Here’s why:
Look on the side of any kid’s cereal box and you’ll see a picture of that cereal surrounded by a glass of O.J., a slice of toast, and a plate of eggs with a caption claiming how that cereal is a part of that nutritious breakfast. Well, of course it is!
You could also take an old shoe and set it in place of the cereal and claim that shoe is a part of that nutritious breakfast as well, because, you see, it’s not the cereal they’re actually referring to. Now let’s replace that cereal with a Dunkin’ Donut surrounded by a glass of O.J., a slice of toast, and a plate of eggs, and voila!
Suddenly that donut becomes a part of that nutritious breakfast.
All we’re saying is, if you wouldn’t think twice about cereal in the morning, don’t think twice about dunking a donut.

IT’S GONNA BE A DUNKIN’ DAY!
Product Descriptions

Recycled Record Guitar Picks

Now you can cut a record with one that’s already been cut.
These recycled record guitar picks will allow you to play that guitar with the music already at your fingertips.
So when the vinyl hits the strings, you’ll never have trouble finding that groove.

Classic Camera Pencil Sharpener

Sure. Modern cell phones may take a less dull photograph, but a vintage camera can now give you a sharper pencil.
Not since the classic ‘hand-grenade cigarette-lighter’ has something so impractical been given a new use. And best of all, it doesn’t require a downloadable app!
So go ahead and give it a try. We know you’ll see the point.

Star Wars Lightsaber Pen

They say that the pen is mightier than the sword. We say, why should you have to choose between the two?
With these authentically styled lightsaber pens, you can give your penmanship the ‘force’ it needs. And don’t worry if it’s good or dark, you’ll always be on the ‘write’ side.
Just make sure you hold it from the correct end.
Advertorial for Dunkin’ Donuts

HIGH DOUGH-SCIETY
by Ian Patrick Gentles

If bagels are the jewish doughnut, then doughnuts are the American crepe.., except thicker.., and with a hole in the middle.
Only in America- the capital of capitalism- the country that invented the Hoola-Hoop, the Super-Ball, the Slinky, and Silly Putty, could a food be invented to coincide with what America obviously stands for: Fun!..
AND adversity. After all, what food is more versatile than doughnuts?
They come in glazed, iced, sprinkled, cream-filled, plain, spiced, red, white, blue, purple, or appled. They can be eaten anywhere, anytime of day, on the go or at home, with tea, coffee, milk, or dessert.

A SHORT HISTORY OF THE DOUGHNUT
(Based on actual non-facts)

Believe it or not, doughnuts were invented by a man named Donny Dojangles, a pretzel vendor on the streets of New York’s Lower East Side in the mid-1890’s.
People came from every part of the city just to wait in line for one of Donny’s pretzels. Then one day, after an un-specified business dispute, Donny’s partner, Nathan Nut, spitefully sold Donny’s sacred pretzel recipe to a competing vendor.
Now the cat was out of the bag. No one had to wait in line for one of Donny’s pretzels anymore because now they were everywhere. Donny was forced to sell his pretzel cart and find work at a local bakery.
Then one day in 1901, while baking a special-order cake for Boss Tweed’s 50th birthday bash, Donny had a stroke of genius: Why not combine cake and pretzels? He figured he could just twist long strips of cake into the shape of prertzels, completely changing people’s ides of what pretzels were supposed to taste like. But unfortunately, cake batter didn’t provide the consistancy necessary to achieve the shape of a pretzel.
After several failed attempts, Donny simplified the shape into a single loop: A ring-shaped pretzel. Voila! The Doughtzel was born…
Then Donny, not having the capital to re-open a business on a baker’s salary, reconciled with his former partner, Nathan Nut, who suggested they combine their two names to rename the Doughtzel the Doughnut.

So the next time you’re watching t.v., reading the paper, talking on the phone, surfing the internet, or just plain relaxing, why not honor the hard work that went into making such a fun snack?
Go ahead.. DUNK A DONUT!
Dunkin’ Moon

This is an illustrated concept for the spec campaign “Dunkin’ Day.”
Dunkin’ Land

This is a poster or print piece for the spec campaign “Dunkin’ Day.”
Dunkin’ City

This is a rough spec print piece or concept for the campaign “Dunkin’ Day.”
LinkedIn Jingle

This is a demo of a jingle for LinkedIn. Images are for demonstration purposes only.
Burger King Jingle

This is a jingle I wrote and recorded for a Burger King product Soft Serve Ice Cream. This is a demo. Images are for demonstration purposes only.
Album Cover

This is an early album cover for my band Working Class Hussys. It’s a pencil drawing I completed along with the concept.
1-800-PET-MEDS Jingle

This is a scratch track of the jingle without full instrumentation if it were fully produced. I wrote the lyrics, music and sing on this demo.
Album Cover

This is a CD cover I developed for my band, Working Class Hussys. I came up with this concept showing no disrespect to Rosie the Riveter, but a twist on the idea showing that everyone’s working hard for the money—along with some humor.
Dunkin’ Day Jingle

This is a demo of a jingle for Dunkin’ Donuts. It’s part of the campaign I created called “Dunkin’ Day.” Images are for demonstration purposes only.
Band Logo

This logo was developed for my band called Working Class Hussys. I wanted to conjure the image of tall factory buildings in the W similar to those I remember in Jersey City growing up. There is the idea of gears where letters are connected with the s’s. The rough image is my initial pencil sketch. I then tightened up the concept and connection of the letters with a straight-edge and pencils before it was scanned in and improved with digital enhancements. We have since then changed out the colors of the star and the logo.